Dodge Ram 1500 Off-Road
Dodge Ram 1994 to 2001: The 'BR/BE' Trucks
The Ram line was redesigned for 1994 and was an instant hit. It featured a semi truck-look front end with separate fenders and an oversized grille; but it was the 8.0 L V10 engine and its 450 ft.lbf (610 Nm) of torque that was noticed by serious users. Models were now the 1500 (half-ton), 2500 (¾-ton), and 3500 (one-ton).
A natural gas version of the 5.2 L engine debuted for 1995. In 1998, Dodge introduced the "Quad-Cab", which used rear-hinged pillarless doors in the back for a wide cab opening. The Cummins ISB engine, introduced in 1999, was an unusual multi-valve pushrod engine.
The redesigned 1994 Ram was a tremendous sales success, with sales rocketing from 100,000 units in 1993 to 240,000 in 1994, 280,000 in 1995, and nearly 400,000 in 1996. Sales of this generation peaked at just over 400,000 in 1999 before declining against the redesigned Ford and GM trucks, which utilized some of the Ram's design elements. By 2001, the Ram was back to 350,000 sales.
Dodge Ram 1994 to 2001: The 'BR/BE' Trucks
The Ram line was redesigned for 1994 and was an instant hit. It featured a semi truck-look front end with separate fenders and an oversized grille; but it was the 8.0 L V10 engine and its 450 ft.lbf (610 Nm) of torque that was noticed by serious users. Models were now the 1500 (half-ton), 2500 (¾-ton), and 3500 (one-ton).
A natural gas version of the 5.2 L engine debuted for 1995. In 1998, Dodge introduced the "Quad-Cab", which used rear-hinged pillarless doors in the back for a wide cab opening. The Cummins ISB engine, introduced in 1999, was an unusual multi-valve pushrod engine.
The redesigned 1994 Ram was a tremendous sales success, with sales rocketing from 100,000 units in 1993 to 240,000 in 1994, 280,000 in 1995, and nearly 400,000 in 1996. Sales of this generation peaked at just over 400,000 in 1999 before declining against the redesigned Ford and GM trucks, which utilized some of the Ram's design elements. By 2001, the Ram was back to 350,000 sales.